After the release of “Her Loss,” which features 21 Savage and Drake, there is a possibility that other losses will occur.
The release of the rappers’ collaborative album was accompanied by a creative rollout and public outrage after songs that appeared to be directed at celebrities, such as Serena Williams’ husband Alexis Ohanian, and Megan Thee Stallion were released. The duo generated excitement for their upcoming release by creating phony magazine covers, giving interviews, and participating in recording sessions in the days leading up to Friday’s release of the song.
Condé Nast, the publishing house that is responsible for Vogue magazine, filed a lawsuit against Drake and 21 Savage on Monday for their “flippant lack of regard for Condé Nast’s rights.” Condé Nast requested that the artists take down social media posts, and public replies, and stop allocation of the “counterfeit” magazine that they created around the “Her Loss” album. The lawsuit was filed in response to the artists’ “flippant disregard for Condé Nast’s rights.”
The phony “Her Loss” cover of Vogue includes stories and advertisements from the real October edition along with graffiti perversions reading “Her Loss” and photo alterations, including one in which a picture of Drake was turned into an image of Anna Wintour, who is the editor in chief of the magazine.
According to what was said in the complaint, “Neither Condé Nast nor Anna Wintour authorized the establishment of the Counterfeit Magazine.”
According to the complaint, on October 30 Hiltzick Strategies, a public relations firm that is listed as a defendant, sent an email to Condé Nast and several other recipients stating that fake magazines would be distributed in major cities by street teams. The email was sent to Condé Nast as well as several other recipients. Condé Nast responded, noting that the company did not allow the distribution, and the company delivered a cease and desist letter to the PR firm for the “unauthorized use of the Vogue trademark.”
Condé Nast obtained evidence that the magazines were still being distributed, resulting in “widespread public confusion” and “erroneous press accounts,” according to social media posts that were published after the cease and desist letter was issued.
The publishing firm is demanding that the artists delete their social media posts and stop producing and distributing bogus publications. Additionally, the publishing company is seeking statutory damages of up to $4 million dollars.
The responses to the fraudulent rollouts from the other media entities that were imitated were made outside of the legal system. Following the broadcast of the fictitious Tiny Desk session with Drake and 21 Savage, NPR published an article stating that the event did not take place.
The NPR Music Twitter account provided a response to the video clip by stating “let’s do it for real tho.”
On November 7, during an episode of “The Howard Stern Show” broadcast on Sirius XM, Howard Stern commented on the false show clip by noting that the spoof was “interesting.”
Stern claimed on his show that the news outlets are reporting on it as if it’s true since Drake did such a terrific job with his impersonation of him. “Wow, isn’t that something incredible?”