According to rumors, Sean Stewart, the oldest son of legendary rock and pop musician Rod Stewart, cashed out the majority of his fortune in an effort to rebrand and salvage his California-based fashion label Dirty Weekend. The line was founded by Sean Stewart.

According to sources who spoke with Page Six, Sean had attempted the relaunch at least three times before enlisting the assistance of the artist Hector De Marquez for the most recent effort. He suggested that “maybe third time’s the charm,” but I’m not so sure. He even praised De Marquez for his assistance in a post on Instagram, noting that he was relieved that someone had finally understood his vision to make Dirty Weekend a successful event.

In May 2022, the first collection of Dirty Weekend clothing was introduced with the tagline “California-inspired streetwear rooted in music.” He envisioned his fashion company as a “approachable and affordable wardrobe staple” for those who enjoyed hip-hop and rock ‘n’ roll, as well as the surfing culture in the state of California. When Sean decided to begin his company, his renowned father, who is 78 years old, provided him with the complete support he needed. Sean and his father have a strong connection.

The hitmaker behind “Maggie May” had two more children before Sean, who was born in 1980. Alana Collins, who was married to Rod Collins from 1979 to 1984, is the man’s mother. Kimberly, Sean’s elder sister, and Sean both have the same biological mother. In addition, Sean and Kimberly share six additional half-siblings who are the children of Rod’s previous partnerships, one of which is Rod’s present wife, Penny Lancaster.

An Instagram video that was shared by Rod on May 11, 2023 brought to light the strong relationship that exists between a father and his kid. In the middle of rumors that Sean needed to improve his faltering fashion line and spend the majority of his inheritance money, Rod couldn’t help but poke fun at his oldest son as Sean used the occasion to market his company. Sean took advantage of the situation to promote his company.

The world-famous artist and his son disembarked from a private plane together in Las Vegas, where they would see the singer’s most recent performance at The Colosseum at Caesar’s Palace. Rod departed the aircraft in the video, which was made available to the renowned singer’s 1.2 million fans, and expressed his happiness at being back in the United States. In addition to that, he presented his son, Sean, and used the opportunity to promote the clothing business that Sean owns called Dirty Weekend.

“Ladies and Gentlemen! Moving on to round four at The Colosseum at Caesar’s Palace,” the singer posted, adding, “Featuring my oldest son @seanstewart.”

After that, Rod bragged about calling Sean over to the camera and asked him to introduce Dirty Weekend to the audience members watching the show. Sean gave a quick overview of the company and encouraged viewers to check out their website so they may purchase some of their items to make their weekends more enjoyable.

Nonetheless, Rod jokingly cut off his son’s commercial moment, laughed at him, and instructed him to stop what he was doing. The conversation that took place between a father and his kid was really humorous.

Even though the businessman had some difficulties with his clothing line, the fact that he continued to engage in lighthearted banter with his father demonstrated that their connection had not suffered as a result of the difficulties in the company. It remains to be seen whether Sean’s perseverance will be rewarded in the end as the renamed version of Dirty Weekend makes another try to be successful in its pursuit of success.

In addition to Sean’s accomplishments in the corporate world, his high school sweetheart, Jody Weintraub, and he have just recently tied the marriage. In February of 2023, the entrepreneur who owned a clothing brand tied the knot with Weintraub in Las Vegas.

According to People, the wedding ceremony was so laid-back that Sean wore jeans and a sweater by YSL, while his wife donned a black cashmere jumpsuit. After that, they had a party to commemorate the wedding with Rod’s mother and Sean’s mother. The couple, on the other hand, is planning to have a wedding in Spain in the summer of 2023 that will be more conventional in nature and will be attended by friends and family members.