Even though fans are able to watch the concert footage of Taylor Swift’s Eras Tour from the comfort of their own homes, the film continues to break records.
Just a few days after the full-length version of the concert video featuring the pop superstar, which was given the title Taylor Swift | The Eras Tour (Taylor’s Version), was made available for streaming on Disney+, it has quickly become the music film that has received the most views on the platform in the history of the service.
According to a report by Deadline, the movie that documents Swift’s career-spanning performance shattered records by generating 4.6 million views in only the three days after it was released on Thursday at 6 p.m. Pacific Time and 9 p.m. Eastern Time.
Fans of the Grammy winner, who is 34 years old, viewed 16.2 million hours of the video over the course of only the last weekend alone. The film comes with a runtime of three and a half hours, which is equivalent to the duration of her Eras Tour performance. (The entire amount of time spent streaming a title is divided by the total amount of time the title is running, as stated by Deadline.)
According to Deadline, The Eras Tour has surpassed other famous videos like as The Beatles: Get Back, Black Is King: A Film by Beyoncé, and Swift’s own folklore: the lengthy pond studio sessions to accomplish the feat of being the most viewed music film on the streaming site.
Additionally, performances of numerous extra acoustic songs that had previously been deleted from the original theatrical release and VOD version are included in the Taylor Swift | The Eras Tour (Taylor’s Version), which is only available on Disney+. Fans are now able to see video of the singer-songwriter performing stripped-down versions of songs that are popular among fans, such as “De.ath by a Thousand Cuts,” “I Can See You,” “Maroon,” and “You Are in Love.”
When the hitmaker released the on-demand edit of The Eras Tour in time for her birthday in December, she also included performances of “The Archer,” “Long Live,” and “Wildest Dreams,” which were not included in the cinematic version owing to the time constraints of the film.
Since her concert video was released for the first time in October, Taylor Swift has broken a number of records, including the successful distribution of the movie on streaming services.
on addition to being the picture that sold the most tickets ever on the first day of ticket sales at AMC Theatres, it also had the highest-grossing opening of any concert film in the history of the industry. In addition, the project, which was directed by Sam Welch, became one of the concert documentaries that earned the most money in history, coming in second only to the documentary This Is It, which was made by Michael Jackson in 2009.
Swift took to Instagram to share her thoughts on the success of the film shortly after its first release, which had already surpassed the $200 million mark at the worldwide box office only three weeks after its premiere.
During that time period, she communicated her thoughts by writing, “What a truly mind blowing thing you’ve turned The Eras Tour Concert Film into.”
At the same time, the singer of “Karma” said, “I have been watching videos of you guys in the theaters dancing and prancing and recreating choreography, creating inside jokes, casting spells, getting engaged, and just generally creating the exact type of joyful chaos that we are known for 😭.”
Filming for the Eras Tour was first done during Taylor Swift’s series of gigs at SoFi Stadium in Los Angeles in the month of August 2023.
